project_content
Context
Do you see what I see?
I'm fascinated by the way that our minds take language and create images in our heads. How can we be sure that what I see in my head matches what you see in yours? Theta envisions a future where you can actually see your thoughts, an exploration of the intersection between language and imagination.
Brand Strategy
Think it. See it.
This project is a technology company first and foremost, but I didn't want it to feel so clinical and complex that you couldn't make a human connection with it. In my research, I looked for interesting words that conveyed both style and science. While looking at information regarding brain waves, the Theta brain wave stood out for its relation to memory, learning, and in some cases, daydreaming. This wave operates between 4 and 7 hertz.
With this brand insight, I started to explore different typefaces to capture the blend of innovation and connection and list out more of the brand attributes.
Wordmark Explorations
Poster Explorations
Execution
Show, don’t tell.
Bringing together all the brand elements, it was exciting to put them in action. I had typography established, photographic style defined, and a tone of voice that made sense. I started to imagine what kinds of brand applications would a company like this have?
The Reverie–1 Headset is the centerpiece for their technology, allowing your thoughts to be transcribed to a mobile device. I prototyped the companion app, created a landing page, designed the Reverie–1 Starter Guide, and even 3D-Printed the headset. All this created a cohesive experience that helps the viewer actually see what they're thinking.
